Curious to know how you can greatly enhance your online presence?
In this article we are speaking with Morten G from the successful and thriving Danish car rental site Findleasing. Morten and his partner are helping people in Scandinavia to find a cheap billeasing. Morten will talk about the main methods he used to scale his business and make it a succesful company. We hope you will enjoy this post – have fun!
First thing first – list out correct business categories
This is a crucial part of the entire Google My Business section as listing your business under the wrong category has an adverse effect on your business’s online visibility.
What you should do is honestly list your business only under the categories which accurately describes your business on Google. This does not by anyway mean you are spammy; you just have to find and use the relevant categories in favor to your business.
The primary category most accurately describes your business. If you need help categorizing your business, you can use my favorite tools for finding categories like Moz Local Categories and Blumenthals Business Category Tool.
It’s important you find a primary category and not overlook it as all other categories should be an add-on to this primary category. For example, our business is listed in 3 different categories which relate to one another. So choose and use the most relevant and right categories for listing your business page under.List the right operation hours
You need to list out your correct business hours on this page. In case you have seasonal hours for your business, do remember to return and change the timings as and when required. When you do this, do remember that Google needs about 24 hours to make updates. The end goal here is to list out your actual and right business hours.Your business introduction
This is where you need to thoroughly describe your business by adding a brief description of your business and what you do in your business, to your Google My Business Page. Add a unique description which follows the guidelines set by Google.
So you need to write a 150-300 word readable business description without any spamming keywords. I have a tip for great CTR. If you offer multiple services, it’s better to use Hyperlinks that link to different parts of your website. While the links are a no follow, they do give your visitors an easy means of reaching the page they want through your description.
You thus need to write a 150-300 word description for your business. It should be unique and correctly linked to corresponding pages.
Properly upload identity photos
Your Google My Business’s business photo section is divided into a few sections where the first comprises of your identity photos. You need to upload three photos which define how your listing appears in search results; they are a profile photo, a logo photo and a cover photo.
You need to upload the right identity photos as it’s important for Click through Rates. Users who see photos which have no relevance to your business in map results can get deterred from even clicking on it which is detrimental to your business.
This is why I recommend uploading a high-quality logo file. While we used a logo file for our profile too, it can be something else like a picture of customers rating, etc. if you own a restaurant or some other brick and mortar business.
Make sure the cover photo describes your business well, and is large enough to give a full-screen view mode and nothing tiny. I suggest you find out what comes up in search results for your business to correctly arrange photos by typing your business name on Google maps. This is essential as Google at times displays photos they think is best. And if you think it’s not the right photo to use, just delete it so that they can select another.
The end goal is to upload business identity photos which most closely relate to your business.
Virtual tours should be done by trusted photographers. Optional but recommended
In my opinion, the one thing you should do to get in Google’s good side is to use their recommended and trusted photographers to shoot a virtual tour of both the inside and outside of your business. It’s then added to your Google My Business for visitors to see.
While it’s not mentioned if this will help your rankings, if Google is hyping it, there should be some benefit associated with it! However it’s not free, but if you can afford it, don’t hesitate from using it!
All visitors have to do is click See Inside’ to get a virtual tour. All you need to do for the virtual tour is click on the Add Virtual Tour link on your Google My Business page. You are shown how to schedule a Google Trusted Photographer to complete the shoot.
I strongly suggest you have a Google Trusted Photographer to create your business’s virtual tour to use on your page if you can afford it.
If you want to follow Morten and his company you can find them if you click here